Privacy policy

BikeFair B.V. privacy statement

This is the privacy statement of BikeFair B.V. (“BikeFair”). In this statement, BikeFair provides information about the personal data it processes from data subjects in the context of BikeFair’s services and website. BikeFair handles your data with care and ensures that all processing complies with the applicable laws and regulations.

This privacy statement was last changed on 25 September 2026. You will be notified of changes by e-mail or otherwise electronically.

When does this privacy statement apply?

This privacy statement applies to all personal data that BikeFair collects and processes from data subjects in connection with the services and products offered, the use of the app and/or visits to our websites.

By creating an account, purchasing our services and/or products, using the app and/or visiting our websites, you give BikeFair permission to process your personal data in accordance with this privacy statement.

If you are under 16, you may only provide personal data to BikeFair if one of your parents or a legal representative who has read this privacy statement gives us permission on your behalf. We therefore ask you not to provide us with any data if you have not yet received that permission.

Our website may contain links to other websites. We are not responsible for the content or privacy protection of those websites, so we advise you to always read the privacy statement of the website concerned.

Who is responsible for your data?

BikeFair, located at Recht Boomssloot 5, 1011 CR Amsterdam and registered with the Chamber of Commerce under number 71821333, is the controller for the processing of personal data as described in this privacy statement.

Our websites use cookies and similar techniques (such as your browser’s local storage). These are small files that your browser stores on your device, for example your computer, tablet or phone.

Essential cookies are needed for the website to work, for example to keep your shopping cart and your language, and are always on. We only place analytical and marketing cookies with your consent. When you first visit, you choose which categories you allow, and you can change that choice at any time with the “Cookie settings” button above. You can also set your browser to refuse cookies, but some parts of our website may then no longer work.

With your consent for analytical cookies, we use Google Analytics, Hotjar and PostHog to see how visitors use our website, which pages and features work well and on which kinds of devices the website is visited. The Outfindo size advice tool also falls under this category. We use this information to improve the website.

With your consent for marketing cookies, we use cookies from Google Ads, Meta (Facebook), Microsoft Advertising and Samba.ai (Yottly). These let us measure which advertisements and campaigns lead to a visit or purchase, and show you advertisements that match your interests.

When you place an order, we record with it how you arrived at our website: the campaign details in the link you clicked (such as utm parameters), the referring website and the first page you visited. We also record the type of device and browser you used, the language of the website and, if a test is running, which version of the website you saw. These details are kept in your browser for up to 30 days. We use them to measure which campaigns work. Advertising click IDs (from Google or Meta) are only recorded if you have consented to marketing cookies, and your Google Analytics ID only if you have consented to analytical cookies.

The parties mentioned above process this data under their own privacy policies, which we advise you to read. Some of these parties may also process data outside the European Union, for example in the United States.